ENROLLMENT OPEN · 2027 EDITION
InJewelry Barcelona
Intensive In-Person Jewelry Course
Build your jewelry brand with direction, purpose, and a business mindset.
Dates:
2,400 € EUR
Much more than a
jewelry course in Barcelona
Knowing how to make jewelry is not the same as building a professional brand.
Professionalizing an idea involves more than designing good pieces. It means defining what you offer, who you are speaking to, how you stand out, and how to turn your creativity into a value proposition that can find its place in the market.
Before
After
A system for developing
your jewelry project professionally
Creativity
Design
Brand
Customer
Business
How we work throughout the
eleven days of InJewelry Barcelona
Phase 1 · Project focus and direction
The starting point is understanding where you are and what you want to build. You may arrive with an initial idea, jewelry knowledge, a collection in development, or a brand that needs a new direction.
During this phase, we analyze your project, identify its main obstacles, and define the goals that will guide the work over the following days.
We will work on:
- The idea and purpose of the project.
- Your professional goals.
- The creative and commercial direction.
- The values you want to communicate.
- The value proposition.
- The decisions you need to make to move forward.
The goal is to stop working with scattered possibilities and establish a clear foundation for developing a coherent project.
Phase 2 · Applied creativity and proposal development
During this phase, we translate the direction we established into a creative and design proposal. Creativity is not approached as isolated inspiration, but as a tool for generating ideas with intention and building a recognizable identity.
We will analyze references, concepts, forms, materials, and collection possibilities to make decisions that serve the project rather than respond only to momentary impulses.
We will work on:
- Research and inspiration.
- Concept development.
- Aesthetic direction.
- Coherence across pieces and collections.
- The relationship between design, identity, and positioning.
- Selecting and developing the ideas with the greatest potential.
The goal is to build a distinctive and coherent design proposal connected to the professional identity you want to develop.
Phase 3 · Brand, customer, and business vision
A professional jewelry project must clearly define what it offers, who it is for, and why someone should choose it. During this phase, we connect the creative work with the brand, the customer, and the market.
We will define how the project should be presented, the value it provides, and the commercial decisions needed to turn it into a viable proposal with sales potential.
We will work on:
- Brand identity and personality.
- Ideal customer and market needs.
- Positioning and differentiation.
- Value proposition.
- Project communication.
- Pricing, channels, and sales opportunities.
- Coherence between product, brand, and business.
The goal is to understand the brand as a complete system in which creativity, product, communication, and strategy all work in the same direction.
Phase 4 · Presentation, feedback, and next steps
The final phase allows us to test and evaluate the decisions made and place the project within a real professional context. The work is complemented by visits, conversations, and direct contact with professionals and spaces connected to jewelry, design, and materials.
This exposure helps you review the project, identify opportunities, and understand how it can continue developing beyond the program.
We will work on:
- Presenting and explaining the project.
- Direct feedback from professionals.
- Reviewing creative and commercial decisions.
- Evaluating the project in relation to the industry and market.
- Identifying priorities.
- Defining the next steps.
The goal is to complete InJewelry Barcelona with a clear direction, a framework for continuing to make decisions, and a plan for the project’s ongoing development.
Eleven days of intensive work
inside and outside the classroom
An immersive experience centered
on your project
The small group is also an essential part of the process.
Sharing questions, experiences, and different perspectives helps reveal possibilities that rarely emerge when working alone.
Barcelona is part
of the program
Barcelona is more than just the location. Its cultural, business, and creative activity provides references and context for understanding how an idea can become a professional proposal and find its place in the market.
Places and professionals that are part of the experience
Results that continue
beyond InJewelry Barcelona
01
Value proposition
Coherent collection
Customer and market
Action plan
Results that continue beyond InJewelry Barcelona
JULIA KURTIN · NETHERLANDS
She began with her experience as a gemologist and an initial project idea, but without a defined collection or brand concept.
RESULT
A fine jewelry brand with a clear identity, its own collections, and a professional market proposition.
“Your guidance gave me confidence and motivation to continue building my professional path within the jewelry industry.”
MARIA CHERCOLES · USA
She began with ideas and the desire to develop her own project, but without a defined brand or a real understanding of the jewelry industry and its complexities.
RESULT
An ethical contemporary jewelry brand positioned in the premium segment, with a clear professional direction.
“I left with a strong strategy and a clear direction to continue building and developing my brand..”
MARIANA MENA · COSTA RICA
She began with her brand GRANATE 27 and an initial vision for the project, but without a clearly defined strategy or direction.
RESULT
A defined brand essence, a solid business plan, and a professional direction aligned with her goals.
“I now feel certain that I am moving in the right direction with my own jewelry brand.”
Who leads
InJewelry Barcelona
Jose Luis Fettolini
With more than twenty years of experience in the sector, he has worked with brands and designers across Europe, Latin America, and Asia.
In this learning experience, he shares the working method he uses in his professional practice, focused on structuring the creative process, making decisions with clear criteria, and developing collections with meaning and coherence.
Ignasi Cavaller
With more than twenty years of experience, he has developed his work between the workshop, research, and specialized teaching.
In this course, he shares a technical approach to jewelry design, focused on understanding processes, refining formal decisions, and bringing coherence to the development of pieces and collections.
Is InJewelry Barcelona right for you?
It’s right for you if…
You want to start your own jewelry project but are unsure how to shape it.
You have knowledge or strong ideas but need a clear direction.
You already have a brand and want to reassess its proposition and commercial potential.
You want to connect creativity, design, brand, and business.
You want to make informed decisions and move forward in a structured way.
How you’ll experience the program
You do not need to arrive with a defined brand or a finished collection. The program begins at your current stage and helps you develop a clearer, more coherent project that is ready to move forward.
DATES: June 28–July 9, 2027
DURATION: 11 intensive days
LOCATION: Barcelona · Spain
GROUP: Limited spots
LANGUAGES: English & Spanish
INVESTMENT: 2,400 € EUR
Your spot at InJewelry Barcelona
2,400 € EUR
Frequently
Asked Questions
Do I need previous jewelry experience?
Can I participate without an established brand or defined project?
What do I need to bring?
What does the InJewelry Barcelona price include?
Are accommodation, transportation, and meals included?
What languages is the program offered in?
How do I reserve my spot, and when is the remaining balance due?
What happens after I reserve my spot?
How do I know if InJewelry Barcelona is right for me?
Shape your jewelry
project In Barcelona
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