Build a Jewelry Business

Online Jewelry Course

224$ USD 112$ USD

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Join this online jewelry course and learn how to build a jewelry business with a good understanding of market niches and sales strategies. Is time to build your successful and profitable jewelry brand.

To succeed in the jewelry industry, you need more than creative skills; after all, it’s about building a profitable business, for which you’ll have to think like an entrepreneur. This jewelry course offers you the opportunity to build a realistic strategy to get into the jewelry market, and move yourself away from your competitors.

22 Videos (5h 17m)

Lesson Plan

1. Jewelry Market Access

1.0 · Introduction (1:46)
1.1 · Market Niches (11:20)
1.2 · The Jewel Mandala (21:04)
1.3 · Expert Interview (14:38)

You will get a global vision about how the jewelry industry works, its different market niches and the diversity of jewelry users. The aim is to find your place in the market.

2. Find Your Jewelry Style

2.1 · Typology of Jewels (19:38)
2.2 · Expert Interview (7:08)
2.3 · Quiz Exercice

You will learn the different Typology of Jewels, to determine which style your jewelry represents and in which market niche you will find your potential client.

3. Define your Brand Values

3.1 · Brand Objectives (5:04)
3.2 · Brand DNA (15:00)
3.3 · Brand Archetypes (36:02)

You will be able to define your DNA and personality for your jewelry brand, with strong values to connect emotionally with your customer.

4. Develop your Branding

4.1 · Brand Name (10:10)
4.2 · The Logotype (5:57)
4.3 · Branding Elements (6:14)
4.4 · Case Study (6:29)
4.5 · Packaging (07:57)
4.6 · Expert Interview (13:12)

We will review all corporate elements such as logos, photography, and packaging. Essential elements for your jewelry brand to communicate its personality.

5. Marketing strategies

5.1 · Consumer Profile (14:06)
5.2 · Empathy Mapping (3:34)
5.3 · Communication (13:24)
4.4 · Expert Interview (26:40)
4.5 · Exercise

We will teach you how to identify your target customers and their needs, setting up the keys of your brand communication to reach a strong client loyalty.

6. Entrepreneurship

6.1 · The Competitors (14:11)
6.2 · SWOT Analysis (18:15)
6.3 · Sales Concept (21:16)
6.4 · The Business Model (20:10)
6.5 · Exercise

You will develop a business plan to determine the viability of your project based on your commercial strategy, competitors, resources and sales channels.

How does it work?

We’ve developed this online course to transform your career as a jewelry designer and be able to build a jewelry business.

After enrollment you will get two months access and teacher support to build your brand values and DNA, choose your market niche, identify your potential client, develop a brand image and sales strategy more favorable for you.

· Flexible schedules
· 2 Months access
· 22 Lessons
· Teacher Support
· PDF Study Notes
· Diploma
· Audio: English

What will you get out of this course?

  • Create a commercial strategy.
  • Locate your market niche.
  • Identify your potential customer.
  • Better Branding.
  • Tools for selling jewelry.
  • Define your DNA and brand values.
  • Develop a business plan.
  • Start or build up your business.
build your jewelry business
jewelry business

Who is the jewelry course for?

If you are already designing jewelry or have experience in this field, this online course offers you the necessary tools to build your jewelry business and get access in to the market with your brand, knowing how, when, and to whom your target is.

If you are a beginner or do not have any experience, but your dream is to build your jewelry business and brand, this course will teach you everything you need to know about jewelry market, and which one is the best commercial strategy for you.

Who is the jewelry course for?

If you are already designing jewelry or have experience in this field, this online course offers you the necessary tools to build your jewelry business and get access in to the market with your brand, knowing how, when, and to whom your target is.

If you are a beginner or do not have any experience, but your dream is to build your jewelry business and brand, this course will teach you everything you need to know about jewelry market, and which one is the best commercial strategy for you.

jewelry business

The Experts

Our teachers and experts have a great professional background as Entrepreneurs in Jewelry Business, which will give you a new perspective on jewelry marketing to increase your sales and brand values.

Jose Luis Fettolini

Jose Luis Fettolini

Jewelry Designer

Cherry Boonyapan

Cherry Boonyapan

Jeweler / Artist

Ignasi Cavaller

Ignasi Cavaller

Jeweler / Artist

Ilaria Lanzoni

Ilaria Lanzoni

Jewelry Designer

Dot Lung

Dot Lung

Social Media Expert

Irune Prats

Irune Prats

Publicist

Ana Carolina Massaro

Ana Carolina Massaro

Digital Marketing

Tanya Moss

Tanya Moss

Jewelry Designer

Arabel Lebrusan

Arabel Lebrusan

Jewelry Designer

Martín Azúa

Martín Azúa

Product Designer

Lia Terni

Lia Terni

Jewelry Designer

Nicolás López

Nicolás López

CEO PlatadePalo

Natalia Sanchez

Natalia Sanchez

CEO Bamboleira

David Cerdà

David Cerdà

Photographer

FairMined

FairMined

Sustainable Metals

María Goti

María Goti

Jeweler

Mireia Martinez

Mireia Martinez

CEO Epaulettes

Gerard Shymitzk

Gerard Shymitzk

SEO Expert

Alumni

This online course was a novelty and a positive experience for our alumni. It helped them to build a jewelry business with a strong brand strategy to get into the jewelry market with the appropriate tools. Do you want to know them?.

“After the course I learned how to work in an organized way, focus on one direction and analyzing my jewelry brand values and customer needs. It helped me to have a defined, unique and authentic identity.”

Estefi Wright | @estefiwright

“I feel fortunate to finally find a course where they teach you the vital aspects of survival as a jewelry brand. Honestly, it has transformed my way with which I will face the future of my brand. I was very surprised to feel that the advice is one-to-one, teacher and student.”

Jaume Labro | @jaumelabro

Build a Jewelry Business

Online Jewelry Course

Apply now and start to build a jewelry business today, with a clear strategy and objetives.

224$ USD 112$ USD

International educational institutions and companies with whom we collaborate in educational development & entrepreneurship.

jewelry marketing
joyería naciones unidas
oro fairmined
jewelry marketing
escuela joyería barcelona
diseño de joyas Estambul
ied barcelona
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